Do you need SEO? Why? What are you actual goals? Resources? Capabilities? Target customers?
What are the issues with making it easier for your pages to be found by people searching for your home page on the Web?
Hits don't equal money! Likes don't equal sales. Responses may actually erode profits!
EVERY business is unique. You may, or may not, need, or benefit by, the implied "must haves" urged upon business by internet cowboys, sales-gouging web developers, and unqualified self-proclaimed marketing consultants with selfish or ignorant understanding of the wider issues of business and marketing management.
In simple terms, you need get onto Page 1 in a Google search, for the keywords that matter... the ones that trigger the right enquiry, the right response, and quality business.
If you want to lead your digital marketing communications , and NOT let your digital Marcomms providers lead you, then click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
FACT: 89% of consumers use Internet search engines to make purchasing decisions, punctuating the need for strong search engine optimization (SEO) strategy. Source: Digital Influence Index Study 2012, Fleishman-Hillard
FACT: In 2008, 70% of new business-to-business sales came from internet searches... cheaper, measurable, immediate. Recent studies suggest this has risen to 90% of B2B sales originating from internet search engines and online marketing.
FACT: In January 2011, a survey of 644 internet-savvy marketing professionals showed Inbound marketing-dominated organizations experienced a cost per lead 62% lower than outbound marketing-dominated organizations. The gap between spending on inbound vs. outbound widened with inbound marketing having a 9% greater share of the lead generation budget in 2009 compared with 17% in 2011.
FACT: In March 2010, Facebook and other social media overtook Google for number of hits... Social media has become the most powerful means of communication available for the majority of businesses... without it you are, almost certainly, behind!
FACT: 85% of all website traffic originates from search engines, with the majority coming from a select few. If you have a website but don't list in the top 10 on the major search engines when people are looking to buy, then you're losing money to your competition every single day!
FACT: 65% of people searching the Internet will never find your web site unless you're ranked on the first page of Google, MSN, or Yahoo.
FACT: 42% of search engine users click the top search hit, and 8% of users clicked the second hit. (Source: Cornell University)
FACT: Search Engine Algorithms are kept secret. Search Engine Optimization comes from: Understanding our clients’ business, researching keywords, creating niches, and copy-writing content On-page optimization, robots txt files, url rewrite, internal links, alt tags, keyword density, prominence, and frequency, content, and improve site navigation are just some of the methods employed. Monitoring and constant refinement are necessary... Keyword search on Google, being listed on first page of Google - Top 10 On Google - is vital: Keyword Search On Google never stops! If you stop working on Google Search For Your Website you will ultimately slip down the list.
Call 02 8011 4355 NOW for Quick SEO advice from a strategic perspective.
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Did you know over 25% of Australians now use Twitter, with an average age of 39 years?
A Social Media program can be a game-changer!
Call us on 02 8011 4355 to talk about social media, Linked In, Facebook & Twitter and the numerous other social media platforms out there.
We can counsel you on advanced, scientific, educated marketing and management issues regarding business transformation, and working through all aspects involved from search engine optimizing to decision-making on regards to web site development.
Please feel free to contact us to see how we can help you get your web site on the first page that comes up when target customers search the web.
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