"Enterprises using mission statements & vision statements successfully outperform those without mission & vision statements, by more than six to one!" - The Genesis Group
Vision and mission statements provide leadership guidance that drives people. When people are inspired, driven, engaged they become emissaries of your organisation and, before you know it, their inspiration inspires customers to become engaged, inspired and dedicated emissaries of your brand.
Once you introduce an inspiring Mission, Vision & Purpose, you'll experience increased productivity, decreased absenteeism, longer duration of employment, lower incidence of employee disengagement, greater Employer branding (EB), Customer Experience (CX) and Brand image (BI).
In many organisations, people know what they are meant to do. In most organisations, people generally know how to do it... But, in too many organisations, few actually know why. What is the purpose? What is the reason, the mission, the vision? In these organisations it is common to observe frustration, cross-purpose, arrogance, apathy, bureaucracy, boredom, complacency and divisive, selfish or conflicting political agenda. Silos rise and are harder to break down. Larger organisations can even experience opposing factions!
Productive, profitable, prosperous organisations need defined leadership; with clearly communicated motivation, direction and inspiration in terms of a purpose, vision and mission, giving the people that form the organisation purpose for being.
When you draft a mission statement you should also draft a vision statement as both work together to set the strategic foundation for an organisation.
There are leaders and there are those that lead: Leaders hold a position of power or authority but those who lead, INSPIRE!
Strategically, the most important thing that senior management can do, is prepare a potent and meaningful Mission and Vision for the organisation.
From that comes clarity of purpose and focus of energies that permeates all levels of the organisation and creates efficiencies and direction that just makes life easier.
Inspiring vision statements that are relevant, touching, meaningful come from leaders who make the effort. They never come from a mission statement template or automated mission statement generator: Writing purpose, mission, vision and values takes effort, and is a process best facilitated by an independent, objective and experienced party, trained in behavioural science, marketing and business management.
Leaders want management and staff to use their own initiative. The best way for decisions to be the exact ones leaders would had made themselves, is to install a strong sense of ownership and commitment to vision and mission statements The objectives and goals for planning will evolve naturally, and winning strategies will follow. The whole organisation will operative more effectively and efficiently. Management, supervisors, and all the people and even stakeholders will feel a sense of understanding and engagement which will initiate profitable impact on everything from customer experience to reduced staff turnover.
With as little as a 1-day formal workshop, facilitated by a Launch Engineering mission-vision consultant, you will refine your Mission and Vision statements, your 'Purpose for Being' and can set your organisation on the road to develop rock-solid Corporate Objectives and dynamic business strategies for years to come.
Your most valuable people and most productive executives are ones that know your business. Your key management team HAVE to be Operational 'wizards', proficient at their routine tasks and work-specific problem-solving.
But, setting a new Mission Statement and creating a Vision Statement, inevitably involving change, requiring a different perspective; free of bias, blinkers, or beliefs, is another matter entirely! Our people have years of experience in delivering successful Change Management and building working Corporate Strategic Governance... once you experience their contributions, you'll know how important it is to have specialists facilitate your mission and vision development workshop.
About the best investment you can make is to appoint a mission-vision consultant to lead a workshop where you create and refine your Organisation's purpose, vision and mission statements, objectives, strategies & action program.
While other mission-vision consultants abandon you there, we don't leave you to 'sink or swim' once the workshop is over. Instead, we help you launch and implement your new corporate vision in any area you need assistance... from drafting an internal marketing plan to briefing the creative team at your ad agency, or presenting to trade partners and other stakeholders.
You get ALL the tools you need to integrate your new vision & mission into your organisation and to all your relevant stakeholders.
Our leading edge strategy consultants work with you to ensure the heart and soul of your organisation beats to the drum of your new mission and vision statements. Our added-value services include a preliminary organisational assessment - a research study that validates your understanding of your organisational and flags any critical issues, unknown factors, and key "hot buttons" so your Mission & Vision Workshop produces the absolute best output.
Our assistance includes internal marketing planning, and (optional) deficiency analysis if there is resistance to change.
An inspiring, memorable and actionable Mission Statement doesn't just set the direction of the business, create focus of purpose and avoid secret agendas between rival executives and departments... It engages and aligns staff, stakeholders, shareholders and trade partners to create greater productivity, values & culture.
Organisations, that claim their Mission Statement is of low value, underestimate the importance of the mission & vision statement in strategic marketing planning.
However organisations that embrace and pursue their Mission & Vision statements, routinely exhibit greater stability of market share, lower staff attrition while enjoying consistency of growth, even in hard economic circumstances.
Download the free PDF file: Setting Mission and Vision - No catches, email or sign-up!
There are VERY few successful companies that do NOT have succinct mission and vision statements. Many CEO's claim these statements are the beacon that guides their business direction and sets the foundation for expectations and performance. We have listed some example mission statements and example vision statements below, so you can peruse and sample what a vision statement or mission statement looks like, but BE WARNED - COPYING OR ADOPTING SOMEONE ELSE'S APPROACH WILL NOT WORK FOR YOU... Encapsulating the passion and the soul of your business takes a lot more effort - but it is worth it 1000 times over!
Mission Statement for 3M:
To solve unsolved problems innovatively
Mission Statement for Mary Kay Cosmetics:
To give unlimited opportunity to women
Mission Statement for Merck:
To preserve and improve human life
Mission Statement for McDonalds:
To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile
Mission Statement for PEPSI:
Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Vision Statement for Apple:
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Mission Statement for Walt Disney:
To make people happy
A company’s objectives should describe:
The strategic implementation of your objectives should be P.E.E.R.S.M.A.R.T:
Political Ethical Enjoyable Resourced & Specific, Measurable, Attainable, Relevant and Time bound.
Every business is unique but, as a starting point, we recommend this process:
|CEO Scope & Brief||2-4 hours||1-on1 with a Mission & Vision Consultant to Identify perceived problems & desired outcomes|
|Mission Vision Audit||1-2 days||Discovery & familiarisation with organisation. Executive contributions, preparation for workshop.|
|Workshop||1-2 days||Facilitated statement development. Finalise Draft Mission & Vision|
|Implementation||Varies||Solidify informal and plan formal implementation with controls. Internal & stakeholder dispersion.|
If you have read this far, you know you need to invest in a profound and effective mission & vision effort, so why wait? Get started now... Just fill out this form and a strategy specialist will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you start, the sooner you'll reap the benefits!
To request more information, a call, or to speak to an expert mission and vision consultant on a no-obligation basis, email us or fill out the form below...
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