Write a Perfect Mission & Vision statement & Prosper

"Enterprises using mission statements & vision statements successfully outperform those without mission & vision statements, by more than six to one!" - The Genesis Group

Aligning People to Engage, Act with Initiative and Bolster your Business With Mission & Vision Statement that Inspire & Ignite Passion

Create leadership, initiative and stimulate team spirit Vision and mission statements provide leadership guidance that drives people. When people are inspired, driven, engaged they become emissaries of your organisation and, before you know it, their inspiration inspires customers to become engaged, inspired and dedicated emissaries of your brand.

Increased productivity, decreased absenteeism, longer duration of employment, lower incidence of employee disengagement, greater Employer branding (EB), Customer Experience (CX) and Brand image (BI).

Helping to Build Mission & Vision Statements to Improve Alignment & Engagement

How do some organisations inspire, while others do not?

In most organisations, people know exactly what they are meant to do. In most organisations, people generally know how to do it... But, in too many organisations, few actually know why. What is the purpose? What is the reason, the mission, the vision? In these organisations it is common to observe arrogance, apathy, bureaucracy, boredom, complacency and divisive, selfish or conflicting political agenda. Silos rise and are harder to break down.

Productive, profitable, prosperous organisations need defined leadership; with clearly communicated motivation, direction and inspiration in terms of a purpose, vision and mission, giving the people that form the organisation purpose for being.

When you draft a mission statement you should also draft a vision statement as both work together to set the strategic foundation for an organisation.

Your Mission Vision consultants faciliate workshops that engage employees.Embracing a Mission Statement will:

There are leaders and there are those that lead: Leaders hold a position of power or authority but those who lead, INSPIRE!

Your Mission & Vision Statement are crucial.

Strategically, the most important thing that senior management can do, is prepare a potent and meaningful Mission and Vision for the organisation.

From that comes clarity of purpose and focus of energies that permeates all levels of the organisation and creates efficiencies and direction that just makes life easier.

How to write the best mission statements and vision statements

Inspiring vision statements that are relevant, touching, meaningful come from leaders who make the effort. They never come from a mission statement template or automated mission statement generator: Writing purpose, mission, vision and values takes effort, and is a process best facilitated by an independent, objective and experienced party, trained in behavioural science, marketing and business management.

Wise Leaders Invest in Vibrant, Healthy, Focussed Growth & Management

Leaders want management and staff to use their own initiative. The best way for decisions to be the exact ones leaders would had made themselves, is to install a strong sense of ownership and commitment to vision and mission statements The objectives and goals for planning will evolve naturally, and winning strategies will follow. The whole organisation will operative more effectively and efficiently. Management, supervisors, and all the people and even stakeholders will feel a sense of understanding and engagement which will initiate profitable impact on everything from customer experience to reduced staff turnover.

Try a Strategic Mission & Vision facilitation workshop.

Write Mission and Vision Statements to lead, inspire and motivate people, increase productivity and maximise moraleIn as little as a 1-day formal workshop, facilitated by a Launch Engineering mission-vision consultant, will help you nail down your Mission and Vision statements, your 'Purpose for Being' and will set even the most complex organisation on the road to develop rock-solid Corporate Objectives and dynamic business strategies for years to come.

Your Mission & Vision Setting Workshop outcomes will include:

Request a vision & mission statement workshop

Why You Need Mission-Vision Consultants To Help Build Your Strategic Guidelines

Your most valuable people and most productive executives are ones that know your business. Your key management team HAVE to be Operational 'wizards', proficient at their routine tasks and work-specific problem-solving.

But, setting a new Mission Statement and creating a Vision Statement, inevitably involving change, requiring a different perspective; free of bias, blinkers, or beliefs, is another matter entirely! Our people have years of experience in Corporate Strategic Governance... once you experience their contributions, you'll know how important it is to have specialists facilitate your mission and vision development workshop.

A Vision-Mission Definition Workshop Create synergy, engagement and improve productivity

About the best investment you can make is to appoint a mission-vision consultant to lead a workshop where you create and refine your Organisation's purpose, vision and mission statements, objectives, strategies & action program.

While other mission-vision consultants abandon you there, we don't leave you to 'sink or swim' once the workshop is over. Instead, we help you launch and implement your new corporate vision in any area you need assistance... from drafting an internal marketing plan to briefing the creative team at your ad agency, or presenting to trade partners and other stakeholders.

You get ALL the tools you need to integrate your new vision & mission into your organisation and to all your relevant stakeholders.

Internal Marketing Turns Your Mission & Vision into Culture

Our leading edge strategy consultants work with you to ensure the heart and soul of your organisation beats to the drum of your new mission and vision statements.  Our added-value services include a preliminary organisational assessment - a research study that validates your understanding of your organisational and flags any critical issues, unknown factors, and key "hot buttons" so your Mission & Vision Workshop produces the absolute best output.

Our assistance includes internal marketing planning, and (optional) deficiency analysis if there is resistance to change.

Create & Build Mission & Vision Statements

An inspiring, memorable and actionable Mission Statement doesn't just set the direction of the business, create focus of purpose and avoid secret agendas between rival executives and departments... It engages and aligns staff, stakeholders, shareholders and trade partners to create greater productivity, values & culture.

Organisations, that claim their Mission Statement is of low value, underestimate the importance of the mission & vision statement in strategic marketing planning.

However organisations that embrace and pursue their Mission & Vision statements, routinely exhibit greater stability of market share, lower staff attrition while enjoying consistency of growth, even in hard economic circumstances.

Information on Mission Vision Purpose statements Download the free PDF file: Setting Mission and Vision - No catches, email or sign-up!

Request a talk with a mission-vision consultant

Mission Statement Examples:

There are VERY few successful companies that do NOT have succinct mission and vision statements. Many CEO's claim these statements are the beacon that guides their business direction and sets the foundation for expectations and performance. We have listed some example mission statements and example vision statements below, so you can peruse and sample what a vision statement or mission statement looks like, but BE WARNED - COPYING OR ADOPTING SOMEONE ELSE'S APPROACH WILL NOT WORK FOR YOU... Encapsulating the passion and the soul of your business takes a lot more effort - but it is worth it 1000 times over!

Examples include:

Mission Statement for 3M:

To solve unsolved problems innovatively

Mission Statement for Mary Kay Cosmetics:

To give unlimited opportunity to women

Mission Statement for Merck:

To preserve and improve human life

Mission Statement for McDonalds:

To be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile

Mission Statement for PEPSI:

Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Vision Statement for Apple:

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Mission Statement for Walt Disney:

To make people happy

Great Corporate Objectives follow Great Mission & Vision Statements

PEERSMART objectives are more likely to happen A company’s objectives should describe:

  • The direction of the organisation in its industry/ies
  • The constraints that the company sets for itself in relation to the organization and its industry
  • The priorities for the company internally and externally
  • The position the company is in and where it would like to be.

The strategic implementation of your objectives should be P.E.E.R.S.M.A.R.T:

Political Ethical Enjoyable Resourced & Specific, Measurable, Attainable, Relevant and Time bound.

Mission & Vision Development Process

Every business is unique but, as a starting point, we recommend this process:

Step Duration Activity
CEO Scope & Brief 2-4 hours 1-on1 with a Mission & Vision Consultant to Identify perceived problems & desired outcomes
Mission Vision Audit 1-2 days Discovery & familiarisation with organisation. Executive contributions, preparation for workshop.
Workshop 1-2 days Facilitated statement development. Finalise Draft Mission & Vision
Implementation Varies Solidify informal and plan formal implementation with controls. Internal & stakeholder dispersion.

Get Started With A Vision Statement

If you have read this far, you know you need to invest in a profound and effective mission & vision effort, so why wait? Get started now... Just fill out this form and a strategy specialist will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you start, the sooner you'll reap the benefits!


To request more information, a call, or to speak to an expert mission and vision consultant on a no-obligation basis, email us or fill out the form below...



Your Organisation

Your Location (Country)

Ideal Outcome You Require

Mission Statement Company


To make sure Marketing Science thrives.


A world where everyone understands the true meaning of "Marketing"..


To provide advice that creates record-breaking results.

  1. Do what we do well.
  2. Deliver advice that always deliver results than far exceed their cost.
  3. Out-perform international and highly respected consultancies.
  4. Help leaders demonstrate their worth.
  5. Excel in...
    1. Market Research & Information Management
    2. Marketing Planning & Strategy
    3. New Product Development & Launch
    4. Marketing Management Advice
    5. Business Governance, Strategy & Planning

Explore Enlighten Engage Enrich Empower Empathize Perform

Why 'Marketing' is the most Omni-potent business tool available for optimal management of any organisation.

  • Too many people, believe 'marketing' is advertising, selling, organizing promotions and materials, or some intangible skill set that really is secondary to 'serious' business.  Others believe it is academic nonsense, inappropriate for serious adoption by commercial management. Too few people understand that it is the complete, holistic strategic control and guidance that empowers organizations to achieve any realistic target.
  • There are some who totally understand what 'marketing' CAN do for them, but have no means by which of discriminating the 'chaff' from the 'hay'.

We strive to create a new awareness, reverence and insistence for the use of commercial disciplines of 'marketing' administered by specialized and qualified marketing professionals.

  • Too many business decisions are made without the benefit of marketing knowledge and understanding, or in spite of it. We aim to utilize marketing methods so businesses can be so much more profitable, successful and productive WITH marketing governance that management will willingly adopt continued 'marketing' methodology.
    • You cannot price correctly without a complete understanding of "Marketing"
    • You cannot manage a product and/or brand portfolio correctly without a complete understanding of "Marketing"
    • You cannot manage channels properly without a complete understanding of "Marketing"
    • You cannot manage marketing communications (advertising, PR, sales promotion, personal selling - ANOLOGUE OR DIGITAL) properly without a complete understanding of "Marketing"
    • You cannot manage people correctly without a complete understanding of "Marketing"
    • You cannot make optimal strategy, tactics or marketing plans without without a complete understanding of "Marketing"

Curious to Learn About Advanced Strategic, Planning & Marketing?

There are over 100 pages on this site, dealing with everything from Brand Management and , down to detailed information on Competition Analysis, CSR (Corporate Social Responsibility), Pricing Strategy and Change Management. Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable Marketing information.

Leigh's twitter linkedin gplus facebook Advanced Marketers Blog
Leading Edge Strategy Marketing Strategy, Planning & Market Research Consultants
Suite 102, Versatile Building, 29-31 Lexington Drive, Bella Vista NSW 2153 Australia
© 2016 Launch Engineering Pty Ltd   Tel: 61-2-8011 4355