Methods how to launch a new product, brand or service have been studied and evaluated over years of academic analysis and research.
A launch, or commercial market entry, is subject to some factors
that are beyond an organisation's control, as well as those within its control. However, those factors can determine
how to launch so that you secure profitable growth & sustainable competitive advantage.
Processes for indentifying and responding to these factors are the disciplines which strategic marketing and planning skills are tested. The adroit strategic planner indentifies the relevant and pertinent factors, and develops tactics based on management's strategic focus, so that the goals of the organisation are met, or surpassed.
Have You Got The Right Launch Team?
Most marketing teams are strong operationally, competently handing routine and repeat
duties & responsibilities better than any outside 'expert' could hope to.
But a launch marketing team requires a diverse set of talent & skills: Often, a broader understanding of Pricing, Distribution, Product Knowledge, process management, relationship management, buyer behaviour are more important than routine Marketing Communications, advertising and promotional management... particularly if innovation, new markets or diversification is involved.
If you want to improve, or fine-tune your Launch Plan, or tap into the knowledge bank of business-school research and findings, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Launch with the insight of a Pre-launch Risk Assessment:
- Run your variables through our proprietary, in-house, 120-point computer analysis, and validate the relevant variables of your product launch.
- You’ll get a point score on the probable outcome of your planned product launch.
- What is CRITICAL about this UNIQUE ASSESSMENT is that you can fix mistakes BEFORE you make them!
- It just happens to be a bonus that it can be done in a week and doesn't cost too much!
Launching an InnovationYour Marketing Plan is the Key
A good marketing plan is like a treasure map... all you have to do is follow the instructions and you'll end up with the treasure!
Get an Objective Critique of Your Marketing Launch Plans
Your launch plan should be built around your unique situations - competitors, industry, environment, your 'special' capabilities, people and processes: If you've got a solid Marketing Plan you're on a joy ride, if not.. it will be a trip to hell. Ask us to assess and evaluate your Marketing Plan and you'' get objective, scrutiny that could give you the peace of mind you need to support it fully, or save you from a huge mistake..
Ask for more information if you want to assess, or validate a Marketing Plan, or just tap into independent experience & knowledge, Call 02 8011 4355, or CLICK BELOW .
Request a Market Entry or Launch Plan Evaluation
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...
More Help with How to Launch Topics & Information
There are over 100 pages on this site, dealing with everything from Brand Management Strategy and Advanced Product Development Research, down to detailed information on Customer Value Management, Market Segmentation and Internal Marketing.
Services you might benefit from include:
- Full Market Research Services - The best of the best... PhD's, globally revered experts, ex-agency Research Directors, academics. Just ask!
- Interim Marketing Managers - Highly skilled, networked to the hilt, ready-to-go!
- Marketing Planning Guidance.
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable Strategic Marketing information.
