Internet and Online marketing synchronised with all marketing activities
Online Marketing Consulting
Just like
any other part of your marketing mix, Online marketing must fit and coordinate with all other marketing objectives, strategy
& tactics.
Opportunists, Snake-Oil sales people, digital fanatics & self-proclaimed new experts have confused the Issues
Just think about the expression "Content Marketing" - its non-sense: Organisations don't market their content, they use content as a means of promotion.. which is a component of Marketing Communications, and one eighth (at best) of the discipline of "Marketing".
But one individual American group, at the right time and place, has lent global credibility to the term; with lots of noise, half-baked claims, and misleading half-truths. Now the problem is that silly generalisations made by this group are now given kudos for bad advice.
Remember, Online marketing is just another component of your promotional mix. It is a medium of communication, nothing more, and, while self-proclaimed 'marketing experts' (lacking formal Marketing qualifications) suggest the internet has changed marketing forever, the fact is that the REAL rules of marketing apply more powerfully than ever before..
If you want the benefit of Strategic Marketing leadership, to set parameters and control your Online and Off-Line Balance, ask for help here.
Web Development Strategy
Online Marketing Advice, Web Strategies, Web Development Planning
The worst mistake organisations can make is the appoint web developers as Marketing Managers: Neither a Marketing professional nor a web development professional, have the same knowledge or skills, nor should they have homogenous responsibilities.
Ideally, your most senior Marketing Executive has a balanced experience set, formal training in marketing, including (but not limited to) Marketing Communications. Assuming so, the CEO should confirm corporate mission and vision, the Board of Management must then set the corporate objectives,then the Marketing teams must set the Marketing Strategy, and then OUT OF ALL THAT, evolves a set of tactics that are likely to including Online promotional activity. THEN and only THEN, is it time to write a creative brief to the Marketing Communications service provider (your Web Developer) to which a proven and reliable web developer must comply and fulfil.
If you would like some Strategic Marketing, Planning and Advice on Web Development, or simply someone to write a tight brief for your web developer, contact us now.
Redefine an existing Online Business Model or build a New Online Business Model
You can utilize consultants with deep understanding and knowledge of the online & digital media sectors to help you...
- Define 0-5 year strategy for your online business model, to make it an optimised channel for sales and service in 2-4 years
- Work closely with industry partners (and existing channels) to understand current capabilities, trajectories and strategy for Online
- Drive business unit tactical strategy and ‘game planning’ strategy within your business to accelerate Online returns
- Examine external research, finding information required to meet stated strategy, including competitor assessment, customer segments, brand positioning and product strategy opportunities
- Work with technology, financial and process enablement teams to create necessary tactics to achieve your vision
Social Media and "Content" - Simply Publicity and PR in the Digital World
Social Media generates the new word-of-mouth advertising so highly valued in the past... the trick is NOT to be intimidated by it, but to follow the proven rules that have been around for decades.
Should you Publish, Monitor, "Manage" or Make Social Media?
You might need a Blog, a Twitter account (or mire than one), Facebook and Linked In pages, Instagram or other social media representation... you might not. Why not talk to use and see what we think?The worst outcome will be an opinion from people who have contributed to global success in multiple industries for decades, balanced and worldly consultants who have no selfish agenda to pursue, just a keen eye for prudent business decisions. Call us now, email or webmail by filling out the form, below.
So let us help you, Contact us now!
For a initial introduction, CLICK BELOW .
Request a Meeting to Discuss your online Marketing
Call 02 8011 4355, or
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...
Help with Marketing Planning, Forecasting & Analysis, & Strategic Planning
There are over 100 pages on this site, dealing with everything from Distribution Strategy and Pricing, down to detailed information on Market Research, Marketing Planning and Internal Marketing.
Services you might benefit from include:
- Full Market Research Services - The best of the best... PhD's, globally revered experts, ex-agency Research Directors, academics. Just ask!
- Interim Marketing Managers - Highly skilled, networked to the hilt, ready-to-go!
- Market Segmentation Guidance.
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable Strategic Marketing information.