Increase Demand with the Best Marketing Possible

Stimulate market demand with integrated and planned marketing methods of the best marketers in the world

Marketing to increase market demand

Best Marketing means best P&L results and optimal Marketing ROI

marketing to increase market demandBy really knowing what marketing is, from the marketing concept through to marketing accountability, the marketing process becomes measurable, accountable, effective and delivers corporate strategies with maximum ROI. Marketing goals are achieved, brand positioning, market positioning and marketing effectiveness are all optimised and a marketing department is engaged and aligned to deliver integrated marketing management that continually satisfies market demand.

Optimisation of Your Marketing Mix

As business marketing consultants specialising in marketing mix optimisation, we're able to help you identify and utilise the best marketing strategy, marketing processes, brand positioning, market positioning and brand building for marketing effectiveness, measured by MROI (Return on Investment from Marketing).

If you want to improve, or fine-tune your marketing strategy and methods, and tap into the knowledge bank of business-schools around the world like big corporations do, click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.

Discover the best Marketing Techniques in the World

8 Steps to Best Marketing Practices

Find Better Marketing productivity - Start with Net Marketing Contribution AnalysisIntegrated marketing (based on coordinated, planned strategy, not spontaneous, uncoordinated ideas) evolves out of discipline and training. Some of the steps include:

  1. Define the Win/Win Business Opportunity - SWOT & Critical assessment of any contingencies, Consider Macro/micro issues, PESTLE, Industry, Competitive and market forces.
  2. Develop the Plan - Minimize assumptions validate data identify sensitivities
  3. Assemble organise, collate and evaluate data
  4. Analyse & interpret data
  5. Identify & Summarize key findings & Issues
  6. Develop treatment, implementation and action program
  7. Review the Analysis & Action Steps with the Decision Maker Review purpose, approach, conclusions & tactics for implementation
  8. Refine and distribute action program with monitoring feedback & control mechanisms and checklist.

Better marketing strategies

Better marketing strategies (management of the marketing mix for maximum marketing effectiveness and optimal marketing ROI) come from disciplined application of the marketing concept, making sure marketing processes are integrated and market positioning and brand building are focused on market demand.

Better marketing productivity

Even the best executives can get 'rusty' on the marketing science they learned when they studied business at Uni. Why not ask us to refresh your memory as we search out market efficiencies for you to implement? CALL 02 8011 4355 NOW!

Net Marketing Contribution (NMC)

Measuring Marketing Productivity

Recognising Net Marketing Contribution as a measure of marketing profitability, you can identify Marketing Productivity (NMC/Marketing Budget) and individual efficiencies by segment, channel, etc.

Net Marketing Contribution analysis [Demand x Share x (Revenue per customer - Variable Cost per customer) - Marketing Spend] and reporting can help identify corporate opportunities & threats, and reveal internal strengths & weaknesses. Multiple advantages of NMC analysis include identifying clear paths to potent business management decisions.

You can try doing you own Net Marketing Contribution Analysis by downloading the Marketing Planning Workbook: A tool that has been use by major successful corporations for decades. Download the Find Better Marketing productivity - Start with Net Marketing Contribution AnalysisMarketing Planning Workbook for an array of Excel spreadsheets you'll value for the rest of your career.

Nothing is more thrilling for us than when we show clients the proven marketing science, and then they apply it... with explosive results. If you want to experience "out of the ball-park" improvements in your business, Call 02 8011 4355, or CLICK BELOW .

Begin the path to explosive growth in sales & profits

Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...



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A pre-launch check for a better product launch outcome

Use best marketing to introduce a new product safely, ask for a scientific product launch pre-launch diagnosis, Product launch checklist, validation and check.Use best marketing to introduce a new product safely, ask for a scientific product launch pre-launch diagnosis, Product launch checklist, validation and check.

What ARE Best Marketing Practices?

Best Marketing Practices include:

  • Diligent Market Research of Your Key AND Potential Market Segments
  • Outclassing Competitors with Informed Competition Analysis and Competitive Intelligence
  • Adoption of Appropriate Strategy for your specific industry life cycle and Market Position
  • Conducting Marketing Communications tactics that 'match' your market situation
  • Pricing Strategy for attractive Profits while best satisfying customers
  • Scientific channel management & win/win trade partner relationships
  • A Marketing team with balance across the Hierarchies of Marketing
  • Pricing Strategy for attractive Profits while best satisfying customers

Strategic Confidentiality

Launch Engineering treats all information shared in discussions, strictly confidential. Sensitive information is kept completely secure, from any parties outside the management team and consultants working on the client’s business. Preliminary inquirers enjoy the same strict respect for their confidentiality as our paying clients and no parties will be privy to any conversations without the consent of the principals concerned. Contact us today!