How to write a comprehensive, professional marketing plan
How to write a marketing plan that will impress even the most demanding critic:
Identify the real issues, explore all the smart opportunities, identify the best strategies, and you'll map out a cohesive and integrated marketing action program.
REMEMBER: A Marketing Plan is NOT a report... it is a map of how to achieve EXACTLY what you set out to achieve!
If you want the benefit of experience and knowledge, from someone who has written MANY marketing plans, ask for help here.
Combining the careers of our leading edge marketing planners, along with the skills that MBA academics are teaching in leading business schools around the world, a array of useful marketing planning tools have been compiled into a comprehensive marketing plan workbook. Collated into an Excel workbook, it works like a "how-to" or "do-it-yourself manual" to guide anyone in writing a relevant and appropriate marketing plan.
Far better than a marketing planning template, and worth thousands (due to its real, commercial value) you can grab it for a nominal cost. (See below.)
You might assume this to be yet another Marketing Planning template... UNTIL you use it! Then you’ll agree this is POWERFUL stuff!
One senior marketing executive with a leading Asian Telco, said, “This is so good, I’m introducing is as compulsory in our corporation as soon as I get back to the office!”
This Marketing Planning Workbook has been used by government, large national and international companies, and down to small FMCG manufacturers, banks, and even SME’s.
If you're relatively new to Marketing Planning, if you've been thrown in the deep-end and have to produce a professional marketing plan like you have done 1000 of them, then this is key to your success. This marketing plan workbook, in Excel format, with 32 key worksheets you need to draft a powerful and comprehensive marketing plan, identifies key issues in writing winning marketing plans, and helps increase the competence of any marketing planners' marketing planning for the rest of their careers.
So if you’re a marketing professional, of any description, grab this very useful marketing planning tool for the next marketing plan you write, and see just how good it really is in helping write a great marketing plan.
Fill out the form below with your specific Marketing Planning needs if you would prefer:
Things to ask yourself when pondering how to write a marketing plan include considering topics such as your total environment, your own capabilities, competition, change and the market. Once these are thoroughly understood, it is time to consider marketing communications, sales, internet, action plans and tactics & to set monitoring, feedback and control devices to ensure objectives ARE achieved.
Here are some of the common mistakes business executives make when completing business marketing plans :
Where is the break-even? Where do sales deliver budget? What is the sensitivity of variations in results? What are the contingent outcomes?
Projections not based on objective data and fact fact. Determine the most truthful and realistic path to profitability, predicting actual revenues and profits inferred from known marketing statistics and reliable research.
Every marketing plan should address certain topics. Lenders and professional readers generally look these as an indication of the accuracy of your plan. You need to ensure you have these elements covered in your marketing plan.
Your readers do not expect a 1000 page novel, nor a 1 page overview. Getting the length wrong will erode your readers' confidence in the plan.
Communicating your products to your prospects is a critical success factor for every business owner. You need to show you understand your target customers, what their needs are, why they will buy from you, and how you will communicate with them, distribute to them, and stimulate brand confidence in them.
Having an consultant prepare your plan may save you a headache, but it is you who needs to explain to your board, lender or investors every question they have about your plan. You need to understand everything that is written in your plan.
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