Marketing Knowledge saves legal firms marketing costs. Understanding the best methods of marketing for legal firms generates more new business, and better clients, while building long-term advantage over competitive firms.
Just as lack of legal knowledge can be fatal in Court, lack of marketing knowledge can be fatal in business decision-making: Ignorance is no defence.... be it in a Court of Law, or in Marketing a Law Firm.
Admittedly, decisions made with lack of marketing information in law don't lead to a conviction or hefty fines, but they can undermine morale, harm reputation, ruin image, rob a legal firm of profit, kudos, word of mouth referral or key legal personnel!
Talk to a qualified marketing expert who understands legal marketing issues, knows the workings of customer behaviour, certain procedures to adopt in certain situations, and possesses a network of proven marketing services suppliers.
Even lawyers can make the mistake of perceiving 'marketing' as a fancy term for ‘personal selling’ or ‘advertising’, the creation of brochures, newsletters, press releases, Facebook & other Social media content, and other public relations.
Marketing of legal services is MUCH more than simple promotion, requiring focus on driving revenue and building client loyalty & volume.
Branding, advertising, direct mail, seminars, Web sites, Twitter accounts, etc. MAY be necessary, and constructive, for your legal firm. So too can cross-selling, networking, generation of referrals, and creating client service and partnering strategies... but "it depends".
IMPORTANT: The "rules" vary according to budgets, goals, resources... AND according to specialisation (product type), product category, competitive positioning, category life-cycle, segments, target audience, etc... In other word, you really need an expert if you're going to do it properly. Call or email to arrange a consultation & advice. Call 02 8011 4355 NOW.
"We never thought we would be asked to take a brief from the best client in the industry... without notice they rang and asked for a brochure! If only we had been prepared but our hasty response and light-on document prepared by a friend of a friend, blew our chances completely... we didn't even know what to include! If only we'd taken Marketing seriously..."
Every service business must plan... plan for growth, plan for market changes, plan for contingencies, plan around competition, market changes, uncontrollable factors... e.g. What if the law changes? What if your competitors get aggressive? What if there is another GFC? What if your senior partner develops serious health problems? What if a major client, or two, dissappear?
If you have read this far, you may want to talk with someone who can assess how you might get more clients, better clients, more profit, or even simply lower marketing costs... Why not do it now... Just email us by clicking this button, or fill out this form and a consultant will get back to you ASAP. Remember, "Procrastination is the thief of time" and the sooner you act, the sooner you'll achieve your goals!
Or WEBMAIL your request for more information, a call, or to meet with a qualified expert on a no-obligation basis, fill out the form below...