What do you need from a Marketing Consultant?
There are 1000's of Marketing Consultants, from diverse backgrounds with VERY different talents. Getting the right one starts with you understanding the true meaning of "marketing", so you can identify what type of marketing consultant you need.. [See: "What is 'Marketing'?"]
A Strategic Marketing Consultant
A strategic marketing consultant will astound you with ability to identify gaps and areas of opportunity for your business. Their marketing expertise spreads across multiple industries and sectors, and they possess remarkable skills in corporate strategy and c-level decision making. They can save and make you millions with the ability to see implications and contingencies across economics, law, accounting, HR, organisational structure, and politics... which is great for strategy development.
A Managerial Marketing Consultant
A managerial marketing consultant is one with specific industry experience, giving them a deeper understanding of the business to deliver interim management that is relevant and effective. Industry-specific experience can be more effective as those individuals have a better understanding of context and relevance in the business.
An Operational Marketing Consultant
An operational or administrative marketing consultant probably believes marketing is simply marketing communications... knowing advertising and promotional tricks, and having a strong grasp of the digital world. Likely to be very cluey with SMM (Social Media Marketing), SEO (Search Engine Optimisation) and PPC (Pay-per-click) advertising. Great for managing your AdWords & Twitter page, not so good for advanced Pricing, Positioning, Process, Product development, Distribution, or Internal Marketing strategic advice.
Our experienced, senior consultants combine formal qualifications, experience in
marketing management and know-how learned in delivering corporate marketing consulting. Building brand share, margins, marketing efficiency and sales growth.