To create something new, you take people into a space they haven't been before... You evoke change... Regardless of whether it is new product development & launch, or a new business direction, or a new idea, or approach, or process, or anything creating a new capability... these disciplines intertwine around a key, common denominator: "People".
Awareness. Knowledge. Interest. Liking. Intention to buy... without alignment, employee engagement, customer engagement & preference, stakeholder engagement & commitment, Marketing (the management of exchange) cannot happen.
Launch Engineering helps leaders inspire people to do great things; to empower people with knowledge & advice, creating culture & a means of "doing"; equipping them with proven methods honed from decades of experience, benchmarks from a variety of B2C & B2B industries, and the sophisticated methods & findings of successful companies from around the world... studied, analysed and documented by the world's leading business schools and academic authorities.
Market Segments, Competition Analysis, Brand preference, Customer Experience, Brand Equity, Conjoint Analysis, Employee Engagement, Deficiency Studies, User Experience
Innovation Type, Category Type, Product Analysis, Pricing Strategy, Portfolio Management, Life Cycle, Gap Analysis, Purchase Cycle, Lead User Dynamics, Marketing Communications
Digital, Anologue, Sales, PR, Publicity, Discounting, Sales Promotions, SEO, SMM, CRO, PPC, Content, Email, Telemarketing, Advertising, WOM, NPS
Pricing, Processes, People, Positioning, Politics (internal Marketing), Product, Promotion (Marketing Communications), Distribution
Balancing skills, knowledge, talent, creativity, analytical clout, wisdom, training, ability and experience.
Ideally, your people always KNOW do their jobs really well. They know the operational factors that contribute to successful product development & launch, brand management, channel management, pricing, marketing communications, packaging & positioning. They use their own initiative and make the most optimal decisions possible.
However, in reality, some things just don’t work like they “should”. Some issues can be overlooked or unseen. New tasks, new technology, new competition, new market needs or other change can present as seemingly insurmountable problems. Sometimes, it can be something else, holding your organisation back…
Holistic Integrated Marketing is the combined implementation of all eight components of the Marketing Mix. (If you're unfamiliar with these , go to The Definition of Marketing, and come back to read on).
Holistic Integrated Marketing Management integrates and coordinates the "People Factor" so the outcomes, that leaders want to happen, actually happens...
|Engagement & Alignment||Employees try harder. Supervisors make better decisions.||Productivity growth|
|Strategic Planning||Clear sense of purpose & direction. Fosters initiative.||Reduced costs|
|Monitoring & Control||Adherence to target budgets. Responsive action without delay.||Optimised Efficiency|
|Human Resources||Higher morale, Lower staff turnover. Less HR overhead.||Lower overheads|
|Innovation||More flexibility, lower risk, better decision-making.||Higher Competitive Advantage|
|The Whole Organisation||Optimal operational performance||Best possible ROSF|
Corporate Marketing Planning includes Information Management, Internal Marketing, Pricing Strategy, and more...
Properly planned and integrated into marketing planning, , sensibly implemented and managed, good digital decsions will measurably contribute to profit...
Want help to make sure that happens profitably? Call 02 8011 4355, or CLICK BELOW .
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There are over 100 pages on this site, dealing with everything from Brand Management and great advertising, down to detailed information on Innovation & Marketing, Marketing Training, Pricing Strategy and New Product Launch tactics. Services you might benefit from include:
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable strategic Marketing information.