VERY DIFFERENT levels of marketing activity exist.
ADMINISTRATIVE Marketing includes management of collateral, buying distressed advertising space, liaising with the production team at an ad agency, organising a trade show... vitally important responsibilities, while further up the Hierarchies of Marketing are Operational, Managerial and Strategic Marketing roles.
The FREE TIPS and downloads on this page are likely to appeal to ADMINISTRATIVE marketers, while the content on other pages will be inspirational, enlightening and motivating for Operational, Managerial and Strategic marketers.
So browse as much as you want, and feel free to give us feedback. There is no limit to the number of downloads and you do not have to 'register' or provide your email address.
Advanced marketing strategy does NOT come on a 1-page PDF that you download for free. The tips, tools and insight that will secure you sustained competitive advantage are more complex, valuable & expensive. This page covers the needs of those surfing for basic titbits of help, who do NOT have a budget for advanced consulting & cutting edge commercial methods...
If you are interested in more advanced ways to adopt, and apply, proven, advanced, "white-hat" strategic management methods THAT WORK, or simply help your team find clarity for their decision-making; tap into the knowledge bank of proven marketing management know-how of corporations and business schools from around the world: Click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.
Helps optimise the performance of your research, advertising, promotions or PR agency.
Helpful in preparing for an upcoming trade show stand, exhibition or similar event.
A random collection of Marketing Plan Headings as "food for thought" for marketing planning.
For over 18 years these rules have guided executive marketing management.
What a Mission Statement's function is, and what are the guidelines is setting objectives.
How much companies should spend on market research.
A simple overview of anticipated issues to think about when considering a new brand.
Crucial marketing science regarding product launch of innovations.
Understanding the type of innovation reveals the factors that needs to be addressed to launch properly.
Over 50% of the end product price is made up of freight and packaging. Is yours optimised?
Customer experiences quality management is just as important, sometimes MORE important, than product quality management.
A public domain reminder of why frequency of advertising works in conjunction with reach to establish awareness, then interest, then desire, and then action.
A top-line glance at new product development process.
Competitive Assessment - Research that evaluates, exposes and benchmarks direct competitors, moulded to meet clients' special needs.
Want to know more? Call 02 8011 4355, or CLICK BELOW .
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There are over 100 pages on this site, dealing with everything from Brand Management and great advertising, down to detailed information on Innovation & Marketing, Marketing Training, Pricing Strategy and New Product Launch Strategies. Services you might benefit from include:
Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable strategic Marketing information.