Free Marketing Management, Business Guides & Marketing Tools

FREE Marketing Tips & Useful Marketing Downloads

Tips for marketing and strategic management, market research, marketing planning and brand consultingVERY DIFFERENT levels of marketing activity exist.

ADMINISTRATIVE Marketing includes management of collateral, buying distressed advertising space, liaising with the production team at an ad agency, organising a trade show... vitally important responsibilities, while further up the Hierarchies of Marketing are Operational, Managerial and Strategic Marketing roles.

The FREE TIPS and downloads on this page are likely to appeal to ADMINISTRATIVE marketers, while the content on other pages will be inspirational, enlightening and motivating for Operational, Managerial and Strategic marketers.

So browse as much as you want, and feel free to give us feedback. There is no limit to the number of downloads and you do not have to 'register' or provide your email address.

Want ADVANCED tools?

Advanced marketing strategy does NOT come on a 1-page PDF that you download for free. The tips, tools and insight that will secure you sustained competitive advantage are more complex, valuable & expensive. This page covers the needs of those surfing for basic titbits of help, who do NOT have a budget for advanced consulting & cutting edge commercial methods... 

If you are interested in more advanced ways to adopt, and apply, proven, advanced, "white-hat" strategic management methods THAT WORK, or simply help your team find clarity for their decision-making; tap into the knowledge bank of proven marketing management know-how of corporations and business schools from around the world: Click this button to email, dial 02 8011 4355 to call, or fill out the webmail form, below.

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Useful Administrative Marketing Forms, Lists & Worksheets

Launch Engineering Marketing Briefing Form LE Marketing Briefing Form (PDF)

Helps optimise the performance of your research, advertising, promotions or PR agency.

Tradeshow Checklist Tradeshow Check List (PDF)

Helpful in preparing for an upcoming trade show stand, exhibition or similar event.

Marketing Planning Headings 82 Marketing Plan Headings (PDF)

A random collection of Marketing Plan Headings as "food for thought" for marketing planning.

Marketing Management Tools & Tips

Immutable Laws of Marketing Reis & Trout 22 Immutable Laws of Marketing (PDF)

For over 18 years these rules have guided executive marketing management.

How to set vision and mission statements Setting Mission and Vision (PDF)

What a Mission Statement's function is, and what are the guidelines is setting objectives.

How much should be spent on market research How much should an organisation spend on market research? (PDF)

How much companies should spend on market research.

New Brand Check List New Brand Check List (PDF)

A simple overview of anticipated issues to think about when considering a new brand.

Types of Innovation New Product Innovation & Launching Strategies (PDF)

Crucial marketing science regarding product launch of innovations.

Types of Innovation Marketing & Launching an Innovation (PDF)

Understanding the type of innovation reveals the factors that needs to be addressed to launch properly.

Operational Marketing Tools & Tips

Important packaging design facts 5 "I's" of Packaging (PDF)

Over 50% of the end product price is made up of freight and packaging. Is yours optimised?

Secret Shopper service LE Secret Shopper (PDF)

Customer experiences quality management is just as important, sometimes MORE important, than product quality management.

Why advertising needs frequency Why ad frequency works (PDF)

A public domain reminder of why frequency of advertising works in conjunction with reach to establish awareness, then interest, then desire, and then action.

New Product Development Steps LE New Product Development Steps (PDF)

A top-line glance at new product development process.

You can't compete if you don't know you competitor better than you know yourself LE Competitive Analysis (PDF)

Competitive Assessment - Research that evaluates, exposes and benchmarks direct competitors, moulded to meet clients' special needs.

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There are over 100 pages on this site, dealing with everything from Brand Management and great advertising, down to detailed information on Innovation & Marketing, Marketing Training, Pricing Strategy and New Product Launch Strategies. Services you might benefit from include:

Bookmark the LE sitemap as a reference resource when you need to access some in-depth reliable strategic Marketing information.